Designing things
people actually use.

UI/UX designer based in India. I work at the intersection of research, systems thinking, and visual craft building digital products that feel effortless.

UI/UX Design Brand Strategy UX Research Figma
Muskan Shah
Open to work
UI/UX · Brand · Social
Selected work
UI/UX Design

End-to-end UI/UX design for global clients across health, hospitality, wellness, beauty, finance, and more. Apps and websites, zero to one.

Hotel Operations App
App Design · SaaS

Hotel Operations App

A task management system for hotel operations teams. Designed the full product from zero brand identity, UX flows, and UI.

Figma 0→1 Design Brand Identity
View case study
Luxury Med Spa Website Redesign
Website Redesign · Healthcare

Luxury Med Spa Website Redesign

Full website revamp for a luxury med spa. Elevated the brand's digital presence to match their premium positioning and attract high-intent clientele.

Figma Web Design Luxury Brand
View case study
More projects
Other work
Beyond UI/UX design

Brand strategy, social media, and e-commerce design for clients across the globe.

Social Media Strategy

Multi-platform content strategy and execution for real estate, cosmetics, finance, and F&B brands.

Clients: Choice · Swati Procon · EventBazaar.com

Brand Identity & Canva Design

Visual identity systems, pitch decks, and brand collateral. Built for founders who move fast.

Clients: BTRE · Caphawk · Beaumor

E-Commerce Design

Amazon A+ content and Brand Store design for product brands. Conversion-first visual storytelling.

Clients: MyParina · Mills & Brown · Zevar
A little about me outside my work
Designer by training,
human by nature.

I'm Muskan Shah, a designer, creative thinker, and storyteller passionate about turning ideas into meaningful experiences. My journey in design began with a background in product design and later evolved into design innovation and brand management during my master's in London. Spending two years there shaped the way I see creativity, culture, and human-centered design.

I am very outgoing and endlessly curious I always keep asking questions (sometimes too many). I love watching cricket, am a total cafe-hopper, and consider myself a big creative person. So much so that every single one of my friends and family's birthdays becomes a full design project for me. I'm a big people person and I believe the best ideas come from great conversations.

Say hello ↗
Tools
Figma
Canva
Claude AI
Google Stitch
Skills
User Research
Wireframing
Prototyping
Design Systems
Contact
Got a project in mind?

I'm open to freelance UI/UX projects, brand collaborations, and full-time opportunities. Let's make something good.

muskan905@gmail.com ↗