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Brand work

Logos, colours, fonts and full brand documents for founders, from a lingerie label that started in 1973 to a homemade snack brand.

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heritage lingerie, since 1973

Simoni

Brand strategyLogo redesignBrand documentSocial media

Simoni has dressed Indian women in comfort since 1973, starting as a wholesale innerwear business in Ahmedabad. I helped it grow from a functional label into a brand with personality: a hand-written logo with a heart, a warm pink palette, and a full brand document covering purpose, audience, voice and rules.

Simoni brand document cover with the heart logoSimoni colour palette: hot pink, maroon, blush and creamSimoni typography: SM Serif Display and LoraBrand overview pageBrand positioning pageSimoni logo in pink, black and on black
accounting and outsourcing, for US clients

UJC Advisors

LogoStationeryWebsiteMarketing

An advisory firm that needed to look as trusted as the US firms it works with. A bold, simple navy wordmark that reads clearly on a business card, a website and a LinkedIn post.

UJC Advisors logo in navyUJC Advisors business cards, front and back
professional beauty store, Ahmedabad

Choice

RebrandLogoOnline store

A clean, confident wordmark with the line "Beyond Beauty", built to sit next to the big pro brands it sells. See the full Choice case study.

Choice Beyond Beauty logoA product view on the Choice online store
homemade Indian snacks

Chaku's

LogoIllustrationPackaging

A homegrown Ahmedabad snack brand about to launch. The logo tells its home-kitchen story: a woman frying fresh snacks, in festive red and gold.

Chaku's logo: an illustrated woman frying snacks and holding a plate
skincare, brand board

BTRE

Mood boardColourType

An earthy, natural direction for the BTRE skincare brand: raw textures, warm browns and a calm, symmetrical layout.

Earthy skincare mood board in beige, red brown and brown
also worked on

Amazon store design

A+ content and brand store pages for product brands selling on Amazon.

Mills & BrownMyParinaOkCupidHairlineScarlet LineTritonZevar Amaze
at Studio 10

Social media strategy

As lead strategist, I ran content for real estate, outdoor and event brands with a team of five.

The CitadelKaushik OutdoorsEventBazaar.comSwati ProconAum Realties
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