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Designer by training, people person by nature.

I'm Muskan, a UI/UX designer and brand strategist from Ahmedabad. For as long as I can remember, making things is what calmed me down and made me notice the little details.

I studied product design at GLS, then moved to the UK for my master's in Design Innovation and Brand Management. Back in India, I spent almost two years as a brand strategist, leading a team and managing clients. It taught me how businesses really work.

But the designer in me wasn't done. So I left a stable job to go all in on UI/UX, and today I design brands, websites and apps for founders in India, the US and Dubai.

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Muskan looking at a botanical mural in a museum

always looking closer

where I've worked

Experience

June 2026 to now
Freelance UI/UX designer and brand strategist
Independent
Brands, websites and marketing for founders across beauty, finance, wellness and retail, including Choice and UJC Advisors.
Aug to Oct 2026
UI/UX designer, project contract
MyCareerCompassToday, Dubai
Redesigned the career portal for kids, parents and schools, and designed the Career Quest Championship, now live.
Feb to May 2026
UI/UX designer, project contract
Silverxis Inc.
Designed a hotel operations app from zero and redesigned websites for US clinics, from research to dev-ready Figma files.
Nov 2024 to Feb 2026
Brand strategist and manager
10.11 Design (Studio 10)
Led strategy and content for real estate, fashion, F&B and cosmetics clients, with a team of five.
2021 to 2022
Internships
Hipsters and Rhizome
A UI/UX internship designing an event app, and furniture design at Rhizome.

where I learned

Education

MA, Design Innovation and Brand Management

University for the Creative Arts, United Kingdom, 2023

BDes, Industrial and Product Design

GLS Institute of Design, Ahmedabad, 2022

what I use

Tools

FigmaCanvaMiroAdobe SuiteProcreateGoogle StitchClaudeChatGPT

outside of work

A few things about me

Cafe hopper

Always on the hunt for a new cafe and a good corner seat.

Cricket fan

You will find me glued to the match, every single time.

Illustrator

I draw stickers and doodles purely for fun.

Question asker

I ask a lot of questions. Sometimes too many.

your turn

Let's work together

Tell me about it on a free 15-minute call.

Book a free call

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